Our Investment Criteria

Branch Brook looks for companies that can excel within the Branch Brook partnership model. Such organizations have demonstrated a commitment to successfully competing in the natural, organic and specialty market, and are seeking a partner to help them achieve the next stage of development. We believe the Branch Brook model will generate growth for an array of consumer product companies in the health and wellness segment, as well as products that support consumers' desires for sustainable living solutions.

Target segments include:

  • Food & Beverage
  • Beauty and Personal Care
  • Vitamins, Supplements & Natural Remedies
  • Household Products
  • Pet Food & Pet Care
  • Children's Products


Our model allows us to be flexible in terms of investment size and ownership structure. We consider investing in companies with sales between $10 million and $300 million. Branch Brook also considers ownership structures on a case-by-case basis, and has experience with non-traditional arrangements, such as partnering with ESOPs.